1970s COLLECTION DROP

T.U.K. revived its iconic Creepers with the launch of a throwback collection featuring traditional crepe soles.

To highlight the brand's deep roots in the music industry we collaborated with a videographer and various artists. We created individual features for each artist in one of the four new releases. I negotiated the budget for this project and managed the timeline to ensure smooth execution. I created personalized interviews for each artist for our blog to post alongside the video and photo content. After receiving the deliverables I developed a strategic content plan and calendar to synchronize posting across social media, T.U.K.'s website, blog, email marketing, and the artists pages to ensuring cohesive promotion across all platforms.